MEMPHIS, TENNESSEE (April 5, 2011) – A S Hospitality is pleased to announce their recent contract renewal with Avendra, naming A S Hospitality as the preferred Avendra supplier of printing and graphics communications services. The renewal of this contract solidifies AS Hospitality’s presence as the premier print communications service provider in the hospitality industry.

A S Hospitality specializes in developing custom programs, strategic project planning, brand identity management, marketing communications and custom fulfillment services for some of the nation’s largest hospitality brands. The partnership between Avendra and A S Hospitality provides Avendra clients with competitive pricing on over 2,500 products from business cards and stationery to guest service directories, folios and menus. A S Hospitality’s key offerings through Avendra include dedicated hospitality and account service teams, online order entry with real-time product creation and proofing, just in time ordering and inventory management.

The contract was renewed based on A S Hospitality’s ability to drive economic value and provide differentiating value. Avendra’s partner selection process includes evaluating a potential partner’s ability to drive innovation, exhibit applied industry insight, provide broad and configurable production and service solutions and technology enablement.

“We are thrilled to be chosen again to serve Avendra’s properties and we share Avendra’s commitment to provide their customers with outstanding resources and services that help to enhance guest experiences and optimize brand presence, ” said Alan Hare, A S Hospitality president. “Our exclusive focus on serving the hospitality industry allows Avendra customers to not only realize cost savings, shorter cycle times and rush order reductions, but allows them to leverage the knowledge and experience of our service and production teams.”

About A S Hospitality A division of Dexter Hospitality, A S Hospitality is the only print and graphic communications provider to work exclusively with the hospitality industry. A full-service marketing communication and print partner, A S Hospitality is the go-to partner helping 20,000 hotels and cruise lines with over 3,500,000 guest rooms to improve productivity, optimize brand presence and enhance guest experience. Services provided by A S Hospitality include the development of corporate sponsored programs and scalable programs, strategic project planning, brand identity management, marketing communications and custom fulfillment services. Products include guest service directories, letterhead, note pads, key envelopes, restaurant and in-room menus and training materials. For more information about products and services provided by A S Hospitality, visit www.ashospitality.com or call toll free at (800) 274-7859.