Monthly Archives: June 2016

2706, 2016

How to Choose the Best Substrate for Your Marketing Initiative

By |June 27th, 2016|Industry Insights|0 Comments

Marketers today have more choice and more data to guide their marketing mix decisions – decisions for marketing materials that use a combination of both print and digital channels to gain maximum return on investment. The real benefit lies in knowing the audience and offering a choice in terms of how they like to receive their information.

At a time when digital communications are rampant, marketers and brands are making strategic […]
606, 2016

Implementing & Enforcing Brand Standards

By |June 6th, 2016|Industry Insights|0 Comments

Open communications, brand portal technology, and partner suppliers can ease transition and ongoing efforts Now that you’ve created new or refreshed your brand standards, you must implement, enforce, and reinforce those standards for successful branding. Managing the consistency of a brand with several touchpoints can be challenging within a single property, and the challenge can be exponentially compounded within flags and collections of properties that are owned, franchised, or managed – […]