Functionality vs. Style: Why Your Hotel Can and Should Have Both in a Guestroom Pen

By |November 8th, 2016|Industry Insights|0 Comments

One trend we are seeing in the hospitality industry is a laser sharp focus on guest touch points that were once simply regarded as functional necessities, but now, are making way for a new class of stylized products. (We wrote about this metamorphosis of branded products in this earlier post.) As with every advancement in technology and branding tactics, the challenge comes when hotels have to balance enhancements and operational […]