Meet our Team

We are a company that welcomes new ideas. Our success is dependent on our team of hospitality experts who are excited about brand delivery and strive to exceed the expectations of our customers.

Linda Anderson

Director of Client Development
and Account Services

After 17 years at A S Hospitality, it is hard to say whether Linda’s passions for organization, compact space design, and F&B came before she began her role the Director of Client Development & Account Services or as a result. Either way, when Linda goes to work for a customer, most affluently with their guest directory and/or menu design, her years of expertise allow her and her team’s customers to flourish. Given her fluency with menu design, if Linda could own a property, her luxury or full-service resort would naturally feature an exquisite F&B program. To best serve the growing number of guests traveling with their pets, this property would also feature a program exclusively for the pet guests.

Joe Kaelin

Director of Manufacturing & Technology

As director of manufacturing and technology, Joe finds success in helping both his team and his customers achieve greatness. His ability to see a situation from multiple angles allows him to problem solve and find opportunities for advancement at every turn. It is this level of personalization and customization that is found at every touchpoint within A S Hospitality.

Rebecca Ball

Senior Marketing Director

Developing brands requires critical and strategic thinking, detailed planning, and never-ending adapting. Rebecca executes each with levels of enthusiasm and determination as senior director of marketing services that allow A S Hospitality customers to feel confident their marketing materials and brand’s voice are in her hands.

If given the opportunity to open her own property, Rebecca would look to her roots for inspiration. Guests would feel comfortable and welcomed in the independent, full-service mountain lodge, featuring a warm, rustic décor with farm-to-table cuisine and an unbeatable bourbon selection. Chocolate brown, rust, dusty blue, and goldenrod brand colors would compliment the lodge’s warm and relaxed atmosphere, with a Navajo pattern to accent.

Phyllis Abraham

Key Accounts Director

With 25 years of experience at A S Hospitality, serving key accounts to build successful programs that support guest interactions, Phyllis hasn’t forgotten what it’s like to interact with the guest. With previous experience as a hotel general manager, Phyllis knows how products are used in the market and what operational concerns should be considered prior to implementation. This experience has positioned Phyllis to be an invaluable source of knowledge for her customers.

If Phyllis had her own property, she would have the hidden gem tucked away in a city full of hustle and bustle – a place of quiet refuge with touches of home, including flowers, homemade quilts, and comfort food. Her select-service hotel would include a custom turn-down program, aromatherapy services, and even a snack before bed.

Karen Bankston

Account Manager

Appreciating the unique styles and personalities of people and properties comes naturally to Karen, who’s entering into her 16th year at A S Hospitality. With customer satisfaction as her top priority, Karen’s attention to detail aids her customers well as she’s endlessly finding items that are as unique and purposeful as the non-branded, independent properties that she serves. When she’s not catering to the individualistic needs of her customers, her husband, dog, and ** grandchildren keep her on her toes.

With Cape Cod being a favorite place for Karen to visit, her dream property to open would be a seaside resort that caters to families with pets, complete with a pet amenity program that includes a doggie daycare, pet grooming salon, and special treat store.

Billy Ellison

Web Solutions Team Manager

The ever-changing world of technology and customer needs keeps Billy on his toes at A S Hospitality. As manager of the web solutions team at A S Hospitality, Billy works with his team to stay up-to-date with cutting-edge technologies so we can best meet our customers’ needs.

Billy’s agility in the office carries over to the golf course, which is why his resort getaway would feature a tournament-grade 18-hole course along the coast of the Carolinas. His passion for home brewing would be met with a comprehensive craft beer menu and on-site mixologists. Of course, the tech-avid tourists could retreat to the retro gaming areas with virtual reality lounges. A luxury spa featuring massage therapists would serve any guest looking for ultimate relaxation.

Jeff Parker

Director of Estimating, Planning,
and Procurement

Customers may not know him by name, but as director of estimating, planning, and procurement, Jeff ensures each and every customer is getting the best price for the best product. After 35 years with A S Hospitality, Jeff’s love for offering unique solutions, tinkering with spreadsheets, building relationships, and planning hasn’t faded.

With a love for New Orleans and fresh seafood, if Jeff could open his own property, he would look for something seaside that would offer a delectably fresh F&B program.

Sarah Patton

Manager, Marketing Services

With a background in art and her own set of creative genius, Sarah leads and contributes to projects with a distinct purpose to drive progress. Meaningful designs with an efficient process allow Sarah’s work to invigorate and energize all brands that she serves.

If she could open a property, Sarah would want to cater to individual guest needs with an independent B&B property with modern vintage appeal and casual atmosphere. With colors and patterns inspired by nature and gold to offer a sophisticated accent, every guest at Sarah’s B&B would feel as calm and classy as the property itself.

Matt Freese

Technology Project Manager
and Business Analyst

Capturing moments through the use of technology is Matt’s passion. Whether he is analyzing behind-the-scenes data at A S Hospitality or pursuing his passion for photography at home, Matt delights in using technology to piece together a grander story.

Matt understands the importance of staying connected, which is why his ideal property would make it a top priority to offer free, high-speed internet without any hassles to his guests. His tucked away, mountain-top property would be styled after modern city lofts, offering a unique experience with the best features of each world. The dream getaway would contain elements of minimalism and simplicity, allowing guests to both comfortably unwind and easily regain focus whenever needed.

Bobbie Masterson

Technology Project Manager

Working across teams during her 23 years at A S Hospitality, Bobbie is able to bring diverse experience and contribute unique viewpoints to the Technology Assistance Team. Bobbie is driven when she creates and implements solutions that allow teams to work more efficiently.

Mike Driffill

Director of Fulfillment
and Distribution

With over 30 years at A S Hospitality, Mike Driffill knows how to deliver results that exceed customer expectations. With a drive for seamless workflow and efficient project management, Mike oversees a customer-centric team as A S Hospitality’s Director of Fulfillment and Distribution.

Kim Arrington

Account Services Manager

Since beginning her career at A S Hospitality in 2011, Kim has quickly climbed the ladder to her current position as Account Services Manager. Her dedication to God and family outside of work translates into her passions for making connections with everyone she meets and exceeding expectations in the workplace.

Kim’s dream property would be family-focused with plenty of outdoor activities such as swimming and walking along scenic trails. But don’t count out an experience that is fun for the adults, too, because this tattoo fanatic would have plenty to offer her more edgy guests.
Barbara Atkinson – Photo captured by Caleb Keiter

Barbara Atkinson

Director of Business Development

With over 10 years of experience in the hospitality industry, Barbara has mastered a broad range of services, from Marketing Communications to Brand Development. She provides robust solutions to all clients with a focus on maximizing sales and building successful long-term partnerships.

Barbara and her husband’s favorite hobby is racing cars near her home in Richmond, so her dream property would likely be an escape to the race tracks, complete with a replica of Miss Barbara’s 2013 Jerry Bickel Camaro. Her dedication to technology solutions and luxury amenities would ensure each guest received top-of-the-line accommodations and branded collateral to enhance their experience.

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to reach its highest potential.