Industry Insights

May2nd, 2017

The Real Wow: How Excellent Brand & Print Programs Win Guest Approval Every Time

By |May 2nd, 2017|Industry Insights|0 Comments

There’s an age old question, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” At A S Hospitality, we’ve landed somewhere among the profound askers of this question when it comes to excellent branding. Our view? Well, if your brand isn’t experienced, does it actually exist as a brand in the minds of your audience members? The experience is […]
Mar31st, 2017

4 Hacks for Optimizing Your Modest Hotel Budget

By |March 31st, 2017|Industry Insights|0 Comments

Let’s chat about budget balancing when it comes to top-of-the-line products, shall we? This is the age-old question in the hotel industry: How can I achieve an upscale feel with my branded guest touchpoints if there isn’t a large budget to do so? Or maybe, how can we save a penny as we focus on being financially responsible with our budget?

Nov8th, 2016

Functionality vs. Style: Why Your Hotel Can and Should Have Both in a Guestroom Pen

By |November 8th, 2016|Industry Insights|0 Comments

One trend we are seeing in the hospitality industry is a laser sharp focus on guest touch points that were once simply regarded as functional necessities, but now, are making way for a new class of stylized products. (We wrote about this metamorphosis of branded products in this earlier post.) As with every advancement in technology and branding tactics, the challenge comes when hotels have to balance enhancements and operational […]
Oct31st, 2016

Cultivating Meaningful Business Relationships: The 2016 Giveaways Lookbook

By |October 31st, 2016|Industry Insights|0 Comments

With the ability to evoke a variety of sentiments, giveaway items are a tangible means by which to initiate or add value to business relationships. When thoughtfully executed, items can become a functional and cost effective means to reinforce your brand and its values to your audience.

Oct25th, 2016

Balance of Differentiation & Scale

By |October 25th, 2016|Industry Insights|0 Comments

Optimizing the intersection of brand vision, operational utility and customer experience without detriment to cost has been a tightrope brands have had to walk for decades. The demand for property level personalization and need for brand differentiation is greater than ever. Brands are capitalizing on new technologies and production processes to create tailored print and brand collateral programs meeting all of these needs with little compromise.

The pages to follow outline […]
Oct5th, 2016

Today’s Brands Demand More

By |October 5th, 2016|Industry Insights|0 Comments

Today’s hospitality and franchise brands are challenged on a daily basis to stand out in busy markets. We greets each challenge with a solution that keeps our brands one step ahead. Explore three stories that propel brands beyond the cluttered market and into a top position in the minds of their guests:

Oct4th, 2016

6 Fresh Approaches to Hospitality Operational Products

By |October 4th, 2016|Industry Insights|0 Comments

The industry’s laser sharp focus on guest touchpoints has birthed a new class of stylized products that were once simply regarded as functional necessities.

Aug25th, 2016

3 Steps to Increase Sustainability Program Participation

By |August 25th, 2016|Industry Insights|0 Comments

The hospitality industry’s efforts to minimize energy consumption and carbon footprint are no secret. What is less known, though, is how your hotel’s sustainability programs can impact guest satisfaction and increase engagement.

Jul6th, 2016

Brands Build Relationships When Guests Can Relax

By |July 6th, 2016|Industry Insights|0 Comments

How to use wellness amenities to deliver experiences and build relationships with guestsWhether it’s a business or leisure trip, getting from one destination to another is often stressful and overwhelming. Within an industry centered on taking care of guests, it’s no surprise that properties and brands are taking on the well-being of their guests and helping them to disconnect from the woes of travel. And guests appreciate the access to […]
Jun27th, 2016

How to Choose the Best Substrate for Your Marketing Initiative

By |June 27th, 2016|Industry Insights|0 Comments

Marketers today have more choice and more data to guide their marketing mix decisions – decisions for marketing materials that use a combination of both print and digital channels to gain maximum return on investment. The real benefit lies in knowing the audience and offering a choice in terms of how they like to receive their information.

At a time when digital communications are rampant, marketers and brands are making strategic […]