Industry Insights

Jun6th, 2016

Implementing & Enforcing Brand Standards

By |June 6th, 2016|Industry Insights|0 Comments

Open communications, brand portal technology, and partner suppliers can ease transition and ongoing efforts Now that you’ve created new or refreshed your brand standards, you must implement, enforce, and reinforce those standards for successful branding. Managing the consistency of a brand with several touchpoints can be challenging within a single property, and the challenge can be exponentially compounded within flags and collections of properties that are owned, franchised, or managed – […]
May18th, 2016

Branded pet amenities: Inspiration

By |May 18th, 2016|Industry Insights|0 Comments

As more people are bringing their furry family members with them on their travels, adding a pet amenity collection to your property’s guest-facing programs can do more than simply make the lives of traveling pet owners easier. According to Forbes, “[B]rands that recognize pet love can make stronger connections with their customers.”

“Having a pet amenity program at a pet-friendly property adds value to the guests’ experience and stay,” says A S Hospitality […]
May17th, 2016

Keeping guests at your property & your brand

By |May 17th, 2016|Industry Insights|0 Comments

They’ve arrived – a first-time guest at your brand. They picked your property, your brand, and that’s half the battle. The other half is getting them to come back. That’s why the experience at your property must be inviting and memorable while your loyalty program is strategic and satisfying. According to a 2016 JD Power Report, 83% of highly satisfied hotel loyalty program members say they “definitely will” recommend the brand […]
May4th, 2016

Boost Guest Engagement with These Print Pieces

By |May 4th, 2016|Industry Insights|0 Comments

With a focus of creating an unique experience for guests, branded print collateral can oftentimes be overlooked. However, these small, cost-effective investments can contribute to guest engagement in a big way. We’ve identified the top five print pieces that contribute to guest satisfaction – they’re simple, they’re affordable, and they’ll help your guests feel welcome and engaged.
Apr7th, 2016

Boost guest engagement with tailored experiences & branded touchpoints

By |April 7th, 2016|Industry Insights|0 Comments

At a time when there is no shortage of brands in any of the market segments for guests to choose from, it’s not only essential to maximize engagement for each and every guest – it is absolutely critical.

On the short-term, full guest engagement leads to higher spend per stay. Long-term, though, full engagement leads to a meaningful relationship with your brand, which equals more repeat stays (and higher spend during […]
Mar29th, 2016

How soft brands can best marry independence with brand standards

By |March 29th, 2016|Industry Insights|0 Comments

The increasing popularity of “soft brands” aka independent collections in the hospitality industry has transformed the trend into commonplace. In the last six years, six of the largest corporate chains launched a soft brand, including Marriott’s Autograph Collection in 2010; Hilton’s Curio Collection in 2014; Best Western’s BW Premier; Starwood’s second soft brand, Tribute Portfolio, in 2015; and more.

Lodging magazine writes “it may seem the best of all worlds” for […]
Mar23rd, 2016

Courtyard Marriott Bistro Menus: Ready, Set, Rollout!

By |March 23rd, 2016|Industry Insights|0 Comments

Meeting and exceeding customer expectations is a core value at A S Hospitality, and when we began making requested updates to the Courtyard Marriott Bistro menus for their winter rollout, we knew we had to devise a plan to get the highly customizable menu options on the brand portal – and we had to do it fast.

The Courtyard Marriott needed 16 different menu options, including templates for international properties and […]
Mar15th, 2016

2016 Menu Trends for F&B Programs

By |March 15th, 2016|Industry Insights|0 Comments

Create a menu guests will crave and attracts local trafficF&B programs are successful when guests (and even off-property diners) keep coming back for seconds. And thirds. And fourths. And … you get the point. To do that, there must be a cohesive F&B strategy and brand identity. That’s all preliminary, though, to an integral piece to your success: your menu. Your menu communicates the identity of your restaurant in more […]
Mar11th, 2016

Top Hotel Guestroom Pen Picks

By |March 11th, 2016|Industry Insights|0 Comments

Our stylized sourcing team has toiled over the decision in choosing their favorite hotel guestroom pen (so hopefully you don’t have to). These are the pens that made the cut to the top 10 for 2016.How do you choose a pen that best represents your brand? Get expert tips from A S Hospitality here.