Project Description

The Gregory

Just around the corner from the iconic Empire State Building sits The Gregory, a standout among boutique hotels near Herald Square. Blending the beauty of classic New York with modern Manhattan, The Gregory enjoys a storied past and a truly alluring present, providing the perfect base for enjoying the city to this fullest.

Inspired by the work of the world’s greatest fashion designers, The Gregory provides tailored accommodations near Fifth Avenue. Restored and reborn in 2015, the hotel features original architectural elements that transport guests to another time.

A S Hospitality was called upon during this brand rebirth to collaborate with their design agency, developing product specifications and designs that fit their budget and desired style. We played an advisory role in the application of the new brand onto on-property and guest-facing collateral. We sourced new items that fit with The Gregory’s creative vision and budget, including a unique keycard that features punch-out collar stays. This item not only meets the needs of guests but also speaks to the brand’s iconic location and place in fashion history.

Solutions Involved



Marketing Services


Print Production

Product Development

Fulfillment & Distribution

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