How to Choose the Best Substrate for Your Marketing Initiative

By |June 27th, 2016|Industry Insights|0 Comments

Marketers today have more choice and more data to guide their marketing mix decisions – decisions for marketing materials that use a combination of both print and digital channels to gain maximum return on investment. The real benefit lies in knowing the audience and offering a choice in terms of how they like to receive their information.

At a time when digital communications are rampant, marketers and brands are making strategic […]