MEMPHIS, TENNESSEE (June 23, 2015) – In support of Destination Hotels’ evolving portfolio, A S Hospitality has launched a comprehensive solution to bring the brand’s co-branding initiative to market with speed and accuracy. The opportunities have allowed Destination Hotels to develop an aggregated brand program and leverage combined scale.
To ensure the successful rollout and adherence to refreshed brand standards, Destination Hotels sought A S Hospitality’s expertise in early 2015 to support its multiple properties that have their own unique flair and personality. From providing visual co-branding implementation strategy support to communicating with each property file needs to designing revised collateral and a brand portal for ordering co-branded collateral and brand-approved items to inventory management and distribution of ordered products, the teams at A S Hospitality worked as an integral partner to the effort.
“In partnering with Destination Hotels, our team delivered expedited implementation without sacrifice to quality/cost/controls, opportunities to capture savings, and a responsive approach to advanced service and efficiency enhancements,” said Director of Business Development at A S Hospitality, Kelly O’Dwyer.
Destination Hotels’ co-branding initiative successfully implemented
About the Author: A S Hospitality
A S Hospitality, a division of Dexter Solutions, is a Brand Execution Partner and specializes in developing custom programs, strategic project planning, brand identity management, marketing communications, and custom fulfillment services for some of the nation’s largest hospitality brands. Since its inception in the 1950s, A S Hospitality has evolved our services to meet the needs of today's hotel and restaurant brands to maximize resources, improve speed to market, drive cost savings, and support strategic priorities. A S Hospitality offers an end-to-end solution tailored to the specific needs of brands with thousands of locations throughout North America, South America, and Europe.