Create a menu guests will crave and attracts local trafficF&B programs are successful when guests (and even off-property diners) keep coming back for seconds. And thirds. And fourths. And … you get the point. To do that, there must be a cohesive F&B strategy and brand identity. That’s all preliminary, though, to an integral piece to your success: your menu. Your menu communicates the identity of your restaurant in more ways than words. If you don’t have a menu that reinforces your strategy and image, what are you telling your diners?
While there is a certainly a shift to electronic menu options and the use of cinemagraphs to attract Millennial and eventually even younger crowds, print menus continue to have a seat at the head of the table. We’re sharing four F&B menu trends for 2016 that have been in development for years, and now we can see their impact and future.
2016 Menu Trends for F&B Programs