Create a menu guests will crave and attracts local trafficF&B programs are successful when guests (and even off-property diners) keep coming back for seconds. And thirds. And fourths. And … you get the point. To do that, there must be a cohesive F&B strategy and brand identity. That’s all preliminary, though, to an integral piece to your success: your menu. Your menu communicates the identity of your restaurant in more ways than words. If you don’t have a menu that reinforces your strategy and image, what are you telling your diners?
While there is a certainly a shift to electronic menu options and the use of cinemagraphs to attract Millennial and eventually even younger crowds, print menus continue to have a seat at the head of the table. We’re sharing four F&B menu trends for 2016 that have been in development for years, and now we can see their impact and future.
2016 Menu Trends for F&B Programs
About the Author: A S Hospitality
A S Hospitality, a division of Dexter Solutions, is a Brand Execution Partner and specializes in developing custom programs, strategic project planning, brand identity management, marketing communications, and custom fulfillment services for some of the nation’s largest hospitality brands. Since its inception in the 1950s, A S Hospitality has evolved our services to meet the needs of today's hotel and restaurant brands to maximize resources, improve speed to market, drive cost savings, and support strategic priorities. A S Hospitality offers an end-to-end solution tailored to the specific needs of brands with thousands of locations throughout North America, South America, and Europe.