Wellness is the most rapidly growing segment in the travel and tourism industry; defined as “travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing.”

In 2018, the Global Wellness Institute released a study on the growth of this tourism segment, noting, “Wellness, hospitality and travel are now converging in unprecedented ways, from the ‘healthy hotel’ concept going utterly mainstream to airports, airlines, and cruises injecting so much wellness programming.” 1

According to the Global Wellness Institute:

  • Wellness tourism is a $639 billion market, projected to reach $919 billion by 2022.
  • Growth in 2017 was recorded at 6.5% annually, more than twice as fast as tourism overall (3.2%).
  • World travelers made 830 million wellness trips in 2017, representing 17% of all tourism revenues.
  • International wellness tourists on average spent $1,528 per trip, 53% more than the typical international tourist. Likewise, domestic spend $609 per trip, 178% more than the average domestic tourist.

You can support this rapidly-growing industry segment by incorporating health and wellness in your amenities, services, and design.  Wellness features include reusable water bottles, in-room fitness equipment, healthy snacks, on-site spas, and sleep-conscious lighting. Checkout our Wellness Idea Book for more inspiration.

In addition to supporting healthy lifestyles through on-property amenities, you can provide an opportunity for your guests and associates to take part in events focused on wellbeing. Plan a celebration around Global Wellness Day on Saturday, June 8th 2019, and invite guests and your local community to participate. Global Wellness Day is an opportunity for your brand to engage with guests by offering onsite yoga classes, personal training, and spa sessions. To learn more about this movement, visit www.globalwellnessday.org.


Invite your Guests to Experience Wellness