Meet our Team

We are a company that welcomes new ideas. Our success is dependent on our team of hospitality experts who are excited about brand delivery and strive to exceed the expectations of our customers.

Linda Anderson

Director of Client Development
and Account Services

After 17 years at A S Hospitality, it is hard to say whether Linda’s passions for organization, compact space design, and F&B came before she began her role the Director of Client Development & Account Services or as a result. Either way, when Linda goes to work for a customer, most affluently with their guest directory and/or menu design, her years of expertise allow her and her team’s customers to flourish. Given her fluency with menu design, if Linda could own a property, her luxury or full-service resort would naturally feature an exquisite F&B program. To best serve the growing number of guests traveling with their pets, this property would also feature a program exclusively for the pet guests.
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Joe Kaelin

Director of Manufacturing & Technology

As director of manufacturing and technology, Joe finds success in helping both his team and his customers achieve greatness. His ability to see a situation from multiple angles allows him to problem solve and find opportunities for advancement at every turn. It is this level of personalization and customization that is found at every touchpoint within A S Hospitality.
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Rebecca Ball

Senior Director, Account Management

Developing brands requires critical and strategic thinking, detailed planning, and never-ending adaptation. Rebecca executes each with levels of enthusiasm and determination as senior director of Account Management that allow A S Hospitality customers to feel confident their materials and brand’s voice are in her hands.

If given the opportunity to open her own property, Rebecca would look to her roots for inspiration. Guests would feel comfortable and welcomed in the independent, full-service mountain lodge, featuring a warm, rustic décor with farm-to-table cuisine and an unbeatable bourbon selection. Chocolate brown, rust, dusty blue, and goldenrod brand colors would compliment the lodge’s warm and relaxed atmosphere, with a Navajo pattern to accent.
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Phyllis Abraham

Key Accounts Director

With 25 years of experience at A S Hospitality, serving key accounts to build successful programs that support guest interactions, Phyllis hasn’t forgotten what it’s like to interact with the guest. With previous experience as a hotel general manager, Phyllis knows how products are used in the market and what operational concerns should be considered prior to implementation. This experience has positioned Phyllis to be an invaluable source of knowledge for her customers.

If Phyllis had her own property, she would have the hidden gem tucked away in a city full of hustle and bustle – a place of quiet refuge with touches of home, including flowers, homemade quilts, and comfort food. Her select-service hotel would include a custom turn-down program, aromatherapy services, and even a snack before bed.
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Jeff Parker

Director of Estimating, Planning,
and Procurement

Customers may not know him by name, but as director of estimating, planning, and procurement, Jeff ensures each and every customer is getting the best price for the best product. After 35 years with A S Hospitality, Jeff’s love for offering unique solutions, tinkering with spreadsheets, building relationships, and planning hasn’t faded.

With a love for New Orleans and fresh seafood, if Jeff could open his own property, he would look for something seaside that would offer a delectably fresh F&B program.
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Bobbie Masterson

Technology Project Manager

Working across teams during her 23 years at A S Hospitality, Bobbie is able to bring diverse experience and contribute unique viewpoints to the Technology Assistance Team. Bobbie is driven when she creates and implements solutions that allow teams to work more efficiently.
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Kim Arrington

Account Services Manager

Since beginning her career at A S Hospitality in 2011, Kim has quickly climbed the ladder to her current position as Account Services Manager. Her dedication to God and family outside of work translates into her passions for making connections with everyone she meets and exceeding expectations in the workplace.

Kim’s dream property would be family-focused with plenty of outdoor activities such as swimming and walking along scenic trails. But don’t count out an experience that is fun for the adults, too, because this tattoo fanatic would have plenty to offer her more edgy guests.
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Barbara Atkinson – Photo captured by Caleb Keiter

Barbara Atkinson

Director of Business Development

With over 10 years of experience in the hospitality industry, Barbara has mastered a broad range of services, from Marketing Communications to Brand Development. She provides robust solutions to all clients with a focus on maximizing sales and building successful long-term partnerships.

Barbara and her husband’s favorite hobby is racing cars near her home in Richmond, so her dream property would likely be an escape to the race tracks, complete with a replica of Miss Barbara’s 2013 Jerry Bickel Camaro. Her dedication to technology solutions and luxury amenities would ensure each guest received top-of-the-line accommodations and branded collateral to enhance their experience.
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Kathy Grieve

Account Manager

Kathy is an account manager who has been with A S Hospitality since 2014. She prides herself on developing strong relationships with customers, connecting with key business executives and stakeholders, and identifying new business opportunities based on customer feedback. She acts as a client advocate and works with internal departments to ensure client needs are understood and met. Kathy’s favorite part about her work is that it is always in motion. Never a dull moment! If she were to open a property, it would likely be a cozy, hill-top resort with a breathtaking, oceanic view. It would be comfy and easy-going for the whole family, including our four-legged friends! With farm-to-table meals, scenic walking trails, and yoga classes amidst the nature, guests would leave this vacation destination feeling refreshed and renewed.
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Nicholas Ploucha

Account Manager

Nicholas is an Account Manager who has been working with A S Hospitality since 2016. He prides himself on his accountability to his customers and on his commitment to making each customer’s project his own. His favorite part about his work is building relationships with many different people. If he were to open a property of his own, it would likely be a bohemian-themed oasis with a clean and minimalist aesthetic. This hotel would feel like anything but, with a cultural and worn-in vibe, warm lighting, and foliage throughout. Guests would enjoy classic cocktails from the bar while visiting a fully-stocked library or swaying rhythmically to to a live jazz band on Saturday nights.
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Melissa Cole

Sen. Director, Customer Service

Melissa is the Senior Director of Customer Service and has been with the company for over 22 years, during which time she has filled a variety of roles. Her diversified knowledge of the print industry has helped to build a number of services, including product fulfillment, marketing, design, print production, product development, custom technology, and customer service. She works alongside customer-facing teams, ensuring every customer has a great experience, whether directly with our Customer Service or Account Services teams, or through another ordering experience such as one of our many branded e-stores. Melissa loves helping people, so being in a service role is very natural for her. If Melissa were to open her own property, it would likely be a culturally rich and inviting beach resort with staff members who are truly concerned with the guest experience.
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Gary Kalin

Director of ERP

Gary sees his greatest strength is in being a helper. As Director of ERP, he makes decisions each day that impact the way our company operates, and he helps it all run smoothly by effectively managing back-end systems. He’s constantly looking for ways to improve and streamline our workflow. This in turn empowers our team to keep our customers satisfied and informed.

Gary’s ideal property would be a rustic resort near mountains and lakes. It would be small and cozy, pet-friendly, and great for the whole family.
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Brian Hardee

Director, Business Development

Meet Brian Hardee, one of our highly accomplished Hospitality experts. Having served over 35 years both behind the front desk and as a sales lead in numerous ventures, he holds a vast knowledgebase of industry insight, key in supporting the needs of our prestigious hospitality clients. Brian identifies his drive to stem from a deep pursuit of personal and professional growth and development. He studied at the Hilton College of Hotel and Restaurant Management, and earned a bachelor’s degree in Hotel Administration from the University of Nevada, Las Vegas. Beyond that, he has served in multiple capacities for properties such as the Golden Nugget, Bellagio, and The Mirage/MGM Resorts. He has come to A S Hospitality as Director of Business Development, and employs his experience to support our Hotel and Lodging clients.

If Brian were to open his own property, he would secure a beach plot to accommodate his 1,000+ room resort with a stellar atmosphere and amenities. While it’s certain to be an unforgettable getaway, deep sea fishing will be one exciting guest experience he’d like to feature!
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Shiree Weinbaum

Director, Business Development

Shiree is probably already brainstorming on your next project. During over a decade of marketing and sales leadership, she has championed both basement and global brands.

Launching event promotions for audiences of up to 5,000 was her first education in hospitality. Shiree demonstrated the value of her relationships by channeling her expertise and keen attention to detail into practical, attractive, and cost-effective solutions. Graduating with a social research degree, she has taken a data-driven approach to maximizing budgets of up to $1.6 million.

If Shiree were a hotelier, she would build a modern tropical refuge of clean lines and palm fronds in the middle of the city. Add equal parts: big smiles, adrenaline-infused excursions, adventurous cuisine, and sightings of many VIP (“Very Important Pets”).

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