Industry Insights

Mar29th, 2016

How soft brands can best marry independence with brand standards

By |March 29th, 2016|Industry Insights|0 Comments

The increasing popularity of “soft brands” aka independent collections in the hospitality industry has transformed the trend into commonplace. In the last six years, six of the largest corporate chains launched a soft brand, including Marriott’s Autograph Collection in 2010; Hilton’s Curio Collection in 2014; Best Western’s BW Premier; Starwood’s second soft brand, Tribute Portfolio, in 2015; and more.

Lodging magazine writes “it may seem the best of all worlds” for […]
Mar23rd, 2016

Courtyard Marriott Bistro Menus: Ready, Set, Rollout!

By |March 23rd, 2016|Industry Insights|0 Comments

Meeting and exceeding customer expectations is a core value at A S Hospitality, and when we began making requested updates to the Courtyard Marriott Bistro menus for their winter rollout, we knew we had to devise a plan to get the highly customizable menu options on the brand portal – and we had to do it fast.

The Courtyard Marriott needed 16 different menu options, including templates for international properties and […]
Mar15th, 2016

2016 Menu Trends for F&B Programs

By |March 15th, 2016|Industry Insights|0 Comments

Create a menu guests will crave and attracts local trafficF&B programs are successful when guests (and even off-property diners) keep coming back for seconds. And thirds. And fourths. And … you get the point. To do that, there must be a cohesive F&B strategy and brand identity. That’s all preliminary, though, to an integral piece to your success: your menu. Your menu communicates the identity of your restaurant in more […]
Mar11th, 2016

Top Hotel Guestroom Pen Picks

By |March 11th, 2016|Industry Insights|0 Comments

Our stylized sourcing team has toiled over the decision in choosing their favorite hotel guestroom pen (so hopefully you don’t have to). These are the pens that made the cut to the top 10 for 2016.How do you choose a pen that best represents your brand? Get expert tips from A S Hospitality here.
Apr1st, 2015

Cute & Cuddly Pet Collections: Easy Ideas For Appealing To Travelers With Pets

By |April 1st, 2015|Industry Insights|0 Comments

30 million Americans travel with pets each year.
As more people are bringing their furry family members with them on their travels – of which 75% of the time these furry travelers are dogs – adding a pet amenity collection to your property’s guest-facing programs can do more than simply make the lives of traveling pet owners easier.

According to Forbes, “[B]rands that recognize pet love can make stronger connections with their […]
Mar2nd, 2015

Concept-Driven F&B Programs: Extending Your Brand Experience Into Food & Dining

By |March 2nd, 2015|Industry Insights|0 Comments

Create a tasteful and practical F&B program that your guests will crave and will leave them with a lasting brand impression! As you develop your new concept or place updates to an existing concept, there are some key points to consider:
1. Choose A Concept That Compliments Your Hotel.
Because the needs of a full-service restaurant with room service and to-go options are very different from those programs with a more bistro […]
Feb2nd, 2015

Sweet Dreams: Dreamy Bedtime Amenities For Kids

By |February 2nd, 2015|Industry Insights|0 Comments

Whether planning a fun-filled getaway, exploring new cultures, visiting destination locations, or simply extending a business trip to include the family, it’s the irreplaceable memories of a family vacation that inspire parents to take the plunge.

While the daytime fun of a family vay-cay is treasured, the grueling task to get children of any age to fall asleep in an unfamiliar place is loathed.

Parents will agree that getting children to wind […]
Jan5th, 2015

Refreshing Your Brand: Staying On Brand, On Time, And On Budget

By |January 5th, 2015|Industry Insights|0 Comments

In hospitality keeping your brand relevant in a changing industry is imperative to your guests’ satisfaction and your success. While guests have general expectations for their accommodations, a brand refresh can help to differentiate your brand from the competition and better align guest expectations with your service offerings.

Refreshing your brand, though less intensive than a complete rebranding, can certainly seem like an overwhelming task. With a skilled business partner […]
Nov14th, 2014

The How-to’s of Branded Gifts: Selecting Meaningful & Brand Enhancing Gifts

By |November 14th, 2014|Industry Insights|0 Comments

We all love the feeling that comes with “making someone’s day”. After all, in an industry built around exceptional service and experience, there is a natural appreciation for extending the same thoughtful qualities into our business environments.

The challenge is that we are more inundated than ever with screen time and remote communications, which makes opportunities for face to face interaction exceedingly rare—even more so due to the nature of our […]
Oct1st, 2014

Ballpoints, and Clicks, and Twists! Oh, My!

By |October 1st, 2014|Industry Insights|0 Comments

How To Select The Right Pen For Your Brand
The hotel pen ranks as an item guests most frequently take home with them, ending up in purses, briefcases, offices and kitchens months after their stay. This is a powerful brand interaction for such a small investment per guest.

There are a variety of aspects to consider in order to select the pen that meets your needs; the process can be time consuming […]