Gaylord Hotels & Resorts
Gaylord Hotels is a hospitality brand known for its “everything in one place” concept and celebration of their destinations’ heritage. To gain control of its print production, Gaylord sought out the expertise at A S Hospitality to design a collateral program that would transition their individual property approach to a comprehensive brand program across all four properties.
A S Hospitality’s discovery plan identified the needs of each property, allowing the team to successfully integrate existing Gaylord programs with enhancements. A S Hospitality introduced print forecasting to schedule accurate production runs, shorten lead time, and improve product consistency. The improved process resulted in savings of 15%.
Fulfillment & Distribution