La Cantera Resort
La Cantera Resort is a luxury resort in San Antonio, Texas, known for its award-winning golf course, family friendly activities and on-property dining. Previously branded as a nationally recognized franchise, the La Cantera Resort had a modest timeline to convert to an independently branded property. To distinguish itself from its previous branding, the resort desired an updated logo and brand style. Multiple food and beverage outlets in the resort also needed collateral updates.
After collaborating to discover the property’s needs and desires, A S Hospitality designed a new logo, selected a warm color palette fitting the destination, designed historically inspired brand patterns, and used typography to convey the sophistication of the property and reference the resort’s setting in the Texas Hill Country. To meet the property’s reopening deadline, over 100 products were redesigned and produced in record time.
Fulfillment & Distribution