Marriott Vacation Club Pulse ℠
Marriott Vacation Club Pulse, an exciting extension to the Marriott Vacation Club® brand, features five unique properties that embrace the spirit and culture of their urban locations, creating an authentic sense of the places they are located while delivering easy access to local interests, attractions and transportation.
Marriott Vacation Club Pulse, a new sub-brand of Marriott Vacations Worldwide, requested that we assist in developing printed collateral pieces that matched their brand guidelines while also adhering to their budget. The Marriott Vacation Club Pulse team requested that we design operational and in-room items that echo the cosmopolitan nature, modern look and energy of the brand, while remaining in budget. Following completion of the design process, all items were made available to the properties through the Marriott Vacation Club Pulse custom brand portal, making the ordering process quick and simple for each property.
From start to finish, we had one month to design, produce and deliver in time for property openings. Marriott Vacation Club Pulse was blown away by the quality of work with the quick turnaround, in particular, loving the arrival packet piece we re-engineered to meet their needs and express the brand in a new and exciting way.
Utilizing an understanding of the hospitality industry and the desired guest experience, our design team engineered arrival packets to include a map of the local area, business card, two keycards and a brief property overview. All of these completely custom items were designed to fit in an on-the-go packet that fit easily into guest pockets and purses.