May2nd, 2017
The Real Wow: How Excellent Brand & Print Programs Win Guest Approval Every Time
There’s an age old question, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” At A S Hospitality, we’ve landed somewhere among the profound […]
Mar31st, 2017
4 Hacks for Optimizing Your Modest Hotel Budget
Let’s chat about budget balancing when it comes to top-of-the-line products, shall we? This is the age-old question in the hotel industry: How can I achieve an upscale feel with my branded guest touchpoints if […]
Nov8th, 2016
Functionality vs. Style: Why Your Hotel Can and Should Have Both in a Guestroom Pen
One trend we are seeing in the hospitality industry is a laser sharp focus on guest touch points that were once simply regarded as functional necessities, but now, are making way for a new class […]
Oct31st, 2016
Cultivating Meaningful Business Relationships: The 2016 Giveaways Lookbook
With the ability to evoke a variety of sentiments, giveaway items are a tangible means by which to initiate or add value to business relationships. When thoughtfully executed, items can become a functional and cost […]
Oct25th, 2016
Balance of Differentiation & Scale
Optimizing the intersection of brand vision, operational utility and customer experience without detriment to cost has been a tightrope brands have had to walk for decades. The demand for property level personalization and need for […]
Oct5th, 2016
Today’s Brands Demand More
Today’s hospitality and franchise brands are challenged on a daily basis to stand out in busy markets. We greets each challenge with a solution that keeps our brands one step ahead. Explore three stories that […]
Oct4th, 2016
6 Fresh Approaches to Hospitality Operational Products
The industry’s laser sharp focus on guest touchpoints has birthed a new class of stylized products that were once simply regarded as functional necessities.
Aug25th, 2016
3 Steps to Increase Sustainability Program Participation
The hospitality industry’s efforts to minimize energy consumption and carbon footprint are no secret. What is less known, though, is how your hotel’s sustainability programs can impact guest satisfaction and increase engagement.
Jul6th, 2016
Brands Build Relationships When Guests Can Relax
How to use wellness amenities to deliver experiences and build relationships with guestsWhether it’s a business or leisure trip, getting from one destination to another is often stressful and overwhelming. Within an industry centered on […]
Jun27th, 2016
How to Choose the Best Substrate for Your Marketing Initiative
Marketers today have more choice and more data to guide their marketing mix decisions – decisions for marketing materials that use a combination of both print and digital channels to gain maximum return on investment. […]
Jun6th, 2016
Implementing & Enforcing Brand Standards
Open communications, brand portal technology, and partner suppliers can ease transition and ongoing efforts
Now that you’ve created new or refreshed your brand standards, you must implement, enforce, and reinforce those standards for successful branding. Managing […]
May26th, 2016
A brand (new) look
Creating or refreshing your brand standards
It’s human nature to thrive with consistency. Your brand is no different. Whether a flag brand or an independent property, brand standards are important tools to enhance your guests’ experiences […]
May18th, 2016
Branded pet amenities: Inspiration
As more people are bringing their furry family members with them on their travels, adding a pet amenity collection to your property’s guest-facing programs can do more than simply make the lives of traveling pet owners […]
May17th, 2016
Keeping guests at your property & your brand
They’ve arrived – a first-time guest at your brand. They picked your property, your brand, and that’s half the battle. The other half is getting them to come back. That’s why the experience at your […]
May4th, 2016
Boost Guest Engagement with These Print Pieces
With a focus of creating an unique experience for guests, branded print collateral can oftentimes be overlooked. However, these small, cost-effective investments can contribute to guest engagement in a big way. We’ve identified the top five […]
Apr7th, 2016
Boost guest engagement with tailored experiences & branded touchpoints
At a time when there is no shortage of brands in any of the market segments for guests to choose from, it’s not only essential to maximize engagement for each and every guest – it […]
Mar29th, 2016
How soft brands can best marry independence with brand standards
The increasing popularity of “soft brands” aka independent collections in the hospitality industry has transformed the trend into commonplace. In the last six years, six of the largest corporate chains launched a soft brand, including […]
Mar15th, 2016
2016 Menu Trends for F&B Programs
Create a menu guests will crave and attracts local trafficF&B programs are successful when guests (and even off-property diners) keep coming back for seconds. And thirds. And fourths. And … you get the point. To […]
Mar11th, 2016
Top Hotel Guestroom Pen Picks
Our stylized sourcing team has toiled over the decision in choosing their favorite hotel guestroom pen (so hopefully you don’t have to). These are the pens that made the cut to the top 10 for […]
Apr1st, 2015
Cute & Cuddly Pet Collections: Easy Ideas For Appealing To Travelers With Pets
30 million Americans travel with pets each year.
As more people are bringing their furry family members with them on their travels – of which 75% of the time these furry travelers are dogs – adding […]
As more people are bringing their furry family members with them on their travels – of which 75% of the time these furry travelers are dogs – adding […]
Mar2nd, 2015
Concept-Driven F&B Programs: Extending Your Brand Experience Into Food & Dining
Create a tasteful and practical F&B program that your guests will crave and will leave them with a lasting brand impression! As you develop your new concept or place updates to an existing concept, there […]
Feb2nd, 2015
Sweet Dreams: Dreamy Bedtime Amenities For Kids
Whether planning a fun-filled getaway, exploring new cultures, visiting destination locations, or simply extending a business trip to include the family, it’s the irreplaceable memories of a family vacation that inspire parents to take the […]
Jan5th, 2015
Refreshing Your Brand: Staying On Brand, On Time, And On Budget
In hospitality keeping your brand relevant in a changing industry is imperative to your guests’ satisfaction and your success. While guests have general expectations for their accommodations, a brand refresh can help to differentiate your […]
Nov14th, 2014
The How-to’s of Branded Gifts: Selecting Meaningful & Brand Enhancing Gifts
We all love the feeling that comes with “making someone’s day”. After all, in an industry built
around exceptional service and experience, there is a natural appreciation for extending the same thoughtful qualities into our […]
Oct1st, 2014
Ballpoints, and Clicks, and Twists! Oh, My!
How To Select The Right Pen For Your Brand
The hotel pen ranks as an item guests most frequently take home with them, ending up in purses, briefcases, offices and kitchens months after their stay. This […]
The hotel pen ranks as an item guests most frequently take home with them, ending up in purses, briefcases, offices and kitchens months after their stay. This […]
Sep1st, 2014
Top 5 Mistakes When Developing Property-Specific Print Collateral
Whether your team is creating a single product that will be customized and implemented across all properties, or you are embarking on a full brand re-imaging, taking the appropriate steps in the beginning can mean […]
Aug4th, 2014
Inspired & Relevant: Reaching the Millennial Traveler Through Branded Guest Amenities
The millennial generation is blazing a distinctive path into adulthood. We are in the throes of a demographic overhaul that is affecting nearly every industry, including hospitality and travel.
As the next generation of travelers, Millennials […]
As the next generation of travelers, Millennials […]