This multi-property, full-service convention hotel and resorts brand came to A S Hospitality seeking strategic brand management to centralize and streamline its rooms operations programs, including notepads, in-room collateral, keypacks, and more. The original scope of the program has grown to include servicing the property’s F&B program and children’s amenities.
Streamlining processes and strategic brand management
support cost savings and program initiatives.
• Coordinated A S Hospitality industry and technology expert teams to conduct a comprehensive discovery process.
• Identified requirements to serve and opportunities for greatest impact.
• Leveraged management group’s specifications to deliver savings.
• Built brand portal ordering platforms.
• Implemented corporate identity and rooms operations programs for the branded hotel and resort properties while taking into consideration management group specifications.
• Created a customized brand portal to ensure adherence to brand standards and ease program adoption and ordering.
This brand was able to cut costs while reinforcing its brand image with adherence to brand standards and enhance the guest experience with streamlined programs. By taking advantage of A S Hospitality’s strategic brand delivery management and customized brand portal ordering solutions, while taking advantage of optimized product specifications and leveraging spend with other management group brands, this brand was able to reduce costs by 42%, a savings of $225,000.
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